Prints
This section covers print applications such as brochures, magazine ads, interior posters and big graphic walls. The basic elements and the Guideline logic are always the same. On this section we define the required layouts, backgrounds, typography, and logo placement to ensure consistent brand presentation across all printed formats—from small ads to large-format decor graphics.
Basic elements for all prints
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Fixed logic for company logo usage
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Haitian Typeface Open Sans / Zhafir Typeface DIN Next LT
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Background logic
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Imagery style
Backgrounds – product level
G5 Introduction
The background developed specifically for the Generation 5 Series is a fixed 3D space, available in a defined color range in both dark and light versions.
This 3D space is used whenever a Generation 5 series is presented—across all media, including posters, product brochures, product PowerPoints, online banners, product websites, and other related formats. Haitian Series may be placed on either background; Zhafir Series may only be shown on the light background.
G5 mixed brands
There is an alternative background for ads available. If an advertisement promotes more than one brand: Zhafir and Haitian or also Niigata machines together, we created an alternative background in a modern light blue and silver with blur effects. To reserve the classic backgrounds for the brand ads. These blur background versions are also a fixed elements and as download available.
These blur backgrounds are provided as EPS vector files, so they can be scaled to any size—including large-format graphics.
Solutions
This style incorporates CD elements of the new direction: soft gradients, high-quality imagery, bright, appealing. The style is becoming increasingly prevalent across groups, particularly in turnkey solutions or events involving multiple divisions.
This style is used specifically in the current “Industry Solutions” advertising campaign (see below on this page).
Magazine Advertisements
G5 Introduction Ads
This is the primary format for product-driven advertising. The classic product ad promotes one or multiple Generation 5 machine series. It follows defined rules for backgrounds, typography, and layout formats. A ready-to-use English ad collection for all standard machines is available in the download area and can be adapted as needed—for example, by translating the copy and/or adding the local distributor logo.
Guidelines in Detail
There is a comprehensive ad collection in 3 sizes already available in our members area. If you like to create your own ad, we provide clear guidelines for the main graphic elements.
For Dealers
When a dealer logo is used in an advertisement, it is placed in the header area on the same visual level as the Haitian brand logo. The QR code can be linked to the dealers website or to the website of the corresponding regional office. The copy can be replaced by dealer specific information.
For more examples and guidelines, please check the area “For Dealers & Partners”
→ Co-Branding Guidelines
Industry Solution Ads
The different style of this ad collection is fundamental to the new Group CI. Turnkey projects and comprehensive strategies require corporate design to be increasingly harmonized. For example, the automotive ad from the series could also feature a CNC machine or die casting solution. The company logo would then be “Haitian.”
Interieur Posters
Posters follow the same corporate design logic as our advertisements. Consistent elements and logo placement create a uniform, harmonious look and strong brand recognition across all formats.ook.
Corporate Indoor Design
Creating Offices, Showrooms, Meetingrooms, Customer Areas means transport positive energy but also interesting information and messages. Following design guidelines guarantees a uniformed and harmonized big picture in all Haitian facilities worldwide.
Beside a comprehensive poster gallery, we also offer grid packages for creating own posters.
Grid gallery
Beside a ready-to-print poster gallery, we also offer grid packages for creating own posters. Please take care of a harmonized image temperature.
Brochures
Posters follow the same corporate design logic as our advertisements. Consistent elements and logo placement create a uniform, harmonious look and strong brand recognition across all formats.ook.
