The importance of Corporate Identity
Corporate identity is more than a logo or pictures. It defines how Haitian is recognized and trusted worldwide.
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Creates a consistent brand experience across all touchpoints
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Aligns all divisions, products and regions under one strong brand
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Builds long-term value beyond short-term campaigns
The Haitian Group‘s technology and knowledge cluster, including all divisions, has long been established in the manufacturing industry. The „Haitian“ brand has done much to enjoy a positive image worldwide today.
CI guidelines are so important because they protect and safeguard the brand. We ask you to respect this.
Corporate Identity
Corporate
Design
Describes the visual language of Haitian. Logos, colors, graphics, …This is the main part of the Guideline Website.
Corporate Communication
Defines how we speak as a brand – messages, tone of voice – internally and externally.
Corporate
Culture
Describes the shared values, the working style that shape daily life within the entire and worldwide Haitian Family.
Corporate
Behaviour
Covers how we act – the way managers and employees behave toward customers, partners and colleagues.
How to use this website?
First and most importantly, this website is dynamic and is constantly growing and being updated. As a member of the Haitian family, it is our duty to represent the company in a CI-approved quality.
The structure of this website gives you a clear overview of all key CD elements and and the main CI elements. For concrete data packages, templates and exact dimensions, please download the respective files from our internal download area.
If you have not yet received access, please contact the CI team to request your login.
Our CI Team
If you have questions or a special request, please send us a message and we will take care of it as soon as possible we can.
International CI Team
Headoffice CI Team