Corporate Colors

Blue and white have defined Haitian’s visual identity for 60 years. Inspired by the elements of water and sky, they convey clarity, precision, and technological reliability – and form the consistent foundation for all graphic work across every division.

Haitian Blue, in particular, has strong recognition within the industry and must therefore be protected as a core brand asset: its color values and components must not be altered. The approved tonal steps of Haitian Blue are also strictly defined to ensure a consistent and unmistakable brand presence across all media.

Haitian Blue

CMYK: 100/80/0/15
RGB: 20/58/132
#143a84
HKS: 42 N
PANTONE 287 C
RAL 290 20 35 (RAL D2 系列)

White

CMYK: 0/0/0/0
RGB: 255/255/255
#ffffff
RAL 9003

Black

CMYK: 0/0/0/100
RGB: 0/0/0
#000000
HSK 88
PANTONE Process Black C
RAL 9005

Secondary Colors for Group Level

On Group Level we use additional an elegant, dark Blue for backgrounds and gradients. The gold should only be used minimally as an accent only used extremely subtly. Both colors may only be used at 100%. No gradations, darkening, or lightening.

Platin

Light grey background for text elements. Can be lightened up to a maximum of 50%.

CMYK: 0/0/0/16
RGB: 226/225/225
#e1e1e1

Ice

Elegant background tone for illustrations and text.

CMYK: 10/3/1/0
RGB: 234/242/250
#e9f1f9

Dark Blue

For backgrounds and gradients. Note for printed products: Extremely high ink coverage. If necessary, work with varnish.

CMYK: 87/26/0/90
RGB: 0/30/50
#001d31

Gold

This effect color is only reserved for special events like anniversaries. Use is only permitted with the approval of the CI team.

Accent Colors – Sustainability

Green Tone 1

CMYK: 65 / 0 / 100 / 0
RGB: 101 / 179 / 46
#65B32E

Green Tone 2

CMYK: 65 / 0 / 100 / 0
RGB: 154 / 195 / 49
#65B32E