Corporate Colors
Blue and white have defined Haitian’s visual identity for 60 years. Inspired by the elements of water and sky, they convey clarity, precision, and technological reliability – and form the consistent foundation for all graphic work across every division.
Haitian Blue, in particular, has strong recognition within the industry and must therefore be protected as a core brand asset: its color values and components must not be altered. The approved tonal steps of Haitian Blue are also strictly defined to ensure a consistent and unmistakable brand presence across all media.
Haitian Blue
CMYK: 100/80/0/15
RGB: 20/58/132
#143a84
HKS: 42 N
PANTONE 287 C
RAL 290 20 35 (RAL D2 系列)
White
CMYK: 0/0/0/0
RGB: 255/255/255
#ffffff
RAL 9003
Black
CMYK: 0/0/0/100
RGB: 0/0/0
#000000
HSK 88
PANTONE Process Black C
RAL 9005
Secondary Colors for Group Level
On Group Level we use additional an elegant, dark Blue for backgrounds and gradients. The gold should only be used minimally as an accent only used extremely subtly. Both colors may only be used at 100%. No gradations, darkening, or lightening.
Platin
Light grey background for text elements. Can be lightened up to a maximum of 50%.
CMYK: 0/0/0/16
RGB: 226/225/225
#e1e1e1
Ice
Elegant background tone for illustrations and text.
CMYK: 10/3/1/0
RGB: 234/242/250
#e9f1f9
Dark Blue
For backgrounds and gradients. Note for printed products: Extremely high ink coverage. If necessary, work with varnish.
CMYK: 87/26/0/90
RGB: 0/30/50
#001d31
Gold
May only be used minimally and only at 100%. CMYK is only suitable for high-quality offset printing. Optimal printing results can only be achieved when using true color.
CMYK: 24/32/71/10
RGB: 191/159/87
#be9f57
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Corporate Accent Colors
Blur Backgrounds
Accent colors may also be used to create gradient effects — exclusively in blue tones. These blur backgrounds are predefined and must not be recreated or color-adjusted. They are provided as ready-to-use files and can be downloaded in various formats and sizes to fit different applications.