The Haitian Logo
Welcome to this important chapter, dedicated to the centrepiece of our brand: the logo. Since its foundation in 1966, Haitian Brand has built up an impressive presence in the Chinese market and made a name for itself internationally.
The logo is the unmistakable symbol of this success story and carries the values and identity of our brand. In this chapter, we will cover the proper use and placement of our logo to ensure that it is appropriately represented in every situation.
As part of Haitian Group’s globalisation strategy, a simple but strong logo was defined. It represents Haitian Group as well as Haitian Machinery for the international markets.
Following international HQs changed their logo into this Logo:
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Export Center China
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HQ South China
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Mexico
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Germany
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Turkey
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India
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Signapore
The Haitian Logo can be used in the following standard colors:
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100 % Haitian Blue
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100% Black
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White on black or Haitian Blue background
How and when to use?
The Haitian logo is always used where it represents the Haitian Group or cross-divisional cases in China and international.
Here some examples:
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Exterior company signage
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Indoor graphic (company messages)
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Service cars
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Company clothes
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Company PPT, if you introduce the big picture
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Image brochure
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Advertisements on company level
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Social media channel
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Image videos
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Cross-divisional events, exhibitions
Division Logos
Division logos will be used to represent your different business areas and their product level. Here some examples based on Haitian International
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Brochures only about IMM
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IMM product PPTs
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Decoration inside of the IMM manufacturing hall
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HTI website
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IMM advertisements
Don´ts
The Group logo is not available for Internationals. It will be only used by the Headquarter in Ningbo.
Your regional logos will be replaced by the new HAITIAN logo.
Don’t position on a picture background.
Don’t position on a picture background.
Do not use other colors.
