Exhibitions & Events

Exhibitions and events remain an important part of brand communication, even in a digital world. As key platforms for industry exchange and innovation, they require a consistent and recognizable brand presence. These guidelines define the visual standards for trade shows, open houses, and event communication worldwide to ensure a unified appearance and protect the Haitian brand.

Communication Levels

1. Main communication level = exhibitor level

→ defines which main logo the visitor sees first

2. Product level = brand level

→ defines where product brand logos are used when the focus is on specific machines and exhibits

Exhibitor Level

Event branding follows the product scope presented on site. The main logo always reflects the highest communication level and the visitor’s first brand perception.

Haitian International as the only exhibitor

If Haitian International is the main exhibitor and no other division is presented, the Haitian International logo must always be used as the main logo. This also applies if injection molding machines are shown together with robotics or peripheral equipment from Haitian Smart Solutions, as these solutions are considered part of today’s standard injection molding application.

Picture:

We see the exhibition booth at Chinaplas trade show, which featured only injection molding machines.

Product Level

At product level, product brand logos are used wherever the focus is on a specific machine or product brand. They are typically placed on machines, exhibit displays, and product-related booth walls. 

Product Brand Logos at Main Level

• if the exhibits below are clearly linked to that brand

• if the exhibition or event focuses on only one specific product brand family

In both cases, the Haitian International logo must be displayed whenever company-related content appears on graphic walls, for example worldwide presence or manufacturing power.

Logo Use for Booth Graphics

1. Reception (if available)

The main level logo + if possible the event slogan.

2. Haitian International related content

For walls or graphics with Haitian International related content, use the Haitian International logo together with the company slogan.

3. Group related content

For walls or graphics with Group related content, use the HAITIAN logo together with the company slogan.

All actual availabe graphics you will find in the download area 

Reception = Welcome Area

The reception is the main welcome point of the booth. The main logo must be visible in this area.

As an exception, the HT icon may be used on the reception wall if the full main logo is already clearly shown elsewhere on the booth.

The event slogan may be placed either on the wall graphic or on the LED screen.

Optional: If enough space is available, “Welcome” may be displayed in multiple languages.

Picture:

this reception area was made for K-Show 2026. The big LED Screen was on the back.

Group related content

For walls or graphics with Group related content, use the HAITIAN logo together with the company slogan.

Picture 1:

A large wall at the K-Show 2026 was intended not only to promote the company slogan, but also to showcase the company’s expertise beyond injection molding. Thats why we use the Group logo.

Picture 2:

also a large wall at the K with the overview of the entire group members. Here we choose only the icon

Freedom of an online post

Traditionally, the Chinese social media team posts a countdown ahead of a major trade show. Even though our trade show theme was “Level Up!”, a post like this is still appropriate. It allows for a lot of creative freedom, but the basics were kept consistent: logo placement and background.