Digital Communication

 

Digital communication at Haitian International should be clear, flexible and recognisable.
The goal is not to create one fixed style for every channel, but one shared standard that works across different formats and platforms.

Digital Core Principles

All digital content should follow the same basic idea:
  • clear message,
  • clear branding
  • and clear value for the customers.
Layouts may vary depending on format and platform, but the overall look and tone should always feel like Haitian International.

Digital Banner Ads

Online banners combine flexible layout options with strong brand recognition.
Even in the smallest formats, they should communicate clearly, look consistent and create immediate impact. The message should be short, focused and designed to lead users directly to further content.

Social Media:

Designed Content vs. Real-Time Content

Not all digital content needs the same level of visual branding. Haitian International distinguishes between designed content and real-time content.

Designed Content

Prepared content such as banners, carousels, campaign visuals or social media graphics should apply the brand clearly and consistently: Logo, typography, colours, claims or calls and layout structure should follow the core brand rules.

Real-Time Content

Spontaneous content such as event photos, stories or behind-the-scenes moments may be more flexible and more authentic in style. These formats do not always need visible brand elements. Their connection to the brand is often created through story, context and tone of voice.

Do / Don’t

Do

  • Keep the content clear, focused and easy to read.
  • Choose expressive, high-quality imagery, even if it’s a real-time post
  • Use strong visuals, clear hierarchy and a consistent brand tone.

Don’t

  • Do not overload content with too much text or too many messages.
  • Do not use effects, styles or layouts that weaken the brand.
  • Do not use headlines, captions or copy that conflict with the Haitian Tone of Voice.
  • Please refer to the dedicated Tone of Voice chapter.
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